- Who is in our target market, and where will these ideal candidates find us?
- How is our culture reflected in our branding and job advertisements?
- What attracted our best candidates to us, and what do they want out of a career?
- How are we tracking where our best candidates come from and what they want?
Authors: Andrew Robertson, Ben Wigert | Source: Why You Need to Compete for Employees Like You Do for Customers | Subject: Human Resources Questions