5 Questions for Detecting Competitive Threats

  1. How willing are customers to continue to pay for further improvements in performance that historically merited attractive price premiums? One of the key tipping points in a market occurs when a company, in Christensen’s language, overshoots a given market tier by providing them performance that they can’t use. Your television remote control probably serves as a daily reminder of overshooting. Each of those

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Typical Competitive Intelligence Questions

  • What products and services do you and your rivals offer, and what are their comparative benefits?
  • What companies might launch offerings that are similar to yours?
  • How significant are the resources (marketing budget, R&D budget, spin-off, or upgrade plans) your rival plans to deploy?
  • How much does it cost you and your competitor to produce comparable products? Does one of you enjoy a cost advantage?
  • Where do you

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