Typical Competitive Intelligence Questions

  • What products and services do you and your rivals offer, and what are their comparative benefits?
  • What companies might launch offerings that are similar to yours?
  • How significant are the resources (marketing budget, R&D budget, spin-off, or upgrade plans) your rival plans to deploy?
  • How much does it cost you and your competitor to produce comparable products? Does one of you enjoy a cost advantage?
  • Where do you

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