Big Data Collection and Use Questions
Real opportunity exists to create differentiation and set new “community standards in honoring the spirit of personal privacy and property rights while enhancing and protecting the value of a brand and enterprise. Some policy questions to be considered:
- Do customers understand how our company uses the data gathered from their interactions and transactions?
- If customers knew the full extent of its use, would they agree to it?
Subjects: Customer Questions, IT Questions, Marketing Questions