Product Lifecycle Management (PLM) Questions

  • How can we better measure our ROI on R&D spending?
  • Do we have the infrastructure to support our global innovation and product development needs now-and three years from now?
  • Who owns product lifecycle management? Who should own PLM for the company?
  • Do we have a definition, strategy and roadmap for PLM?
  • How do our current CRM, SCM and ERP initiatives link to PLM?
  • What impact could improvements in PLM have

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Product Strategy Questions

  • Which market segment are we targeting specifically with that particular product?
  • What is the role and mission of that specific product in our overall product line?
  • What is a winning product, from the customer’s viewpoint, in that segment?
  • How have we chosen to beat our competitors, generally and in that segment?
  • If it’s impossible to meet all customer demands, which ones should we meet?
  • How many variants of the

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