5 Questions Brands Need to Answer to Be Customer First
While most large companies are still in the early stages of developing a fully integrated marketing organization, we’ve found that the following questions are the most important ones to answer:
- Are you thinking about customer journeys rather than just touchpoints?
The starting point for delivering value, not just talking about it, is understanding the end-to-end journeys your customers take to accomplish a task, such as buy
Subjects: Brand Questions, Customer Questions