Advertising and Promotions Questions

  • How large are the differences in our company’s A&P investments, as a percentage of sales, for each brand, market segment, and region or country?
  • Is there a clearly defined strategic rationale for these differences (or for the lack of differences)?
  • Are the differences in intensity and sensitivity of advertising and promotions among the various market segments and countries adequately acknowledged?
  • Are the differences in our competitive

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Top 10 Advertising Questions

  • How do I know how much to spend on advertising?
  • How do I evaluate the effectiveness of my advertising?
  • How can I learn more about my target audience?
  • How do I evaluate the efficiency of different media?
  • How do I make certain that my ad will pull?
  • What’s more important: reach or frequency?
  • How do I know which medium works best?
  • Should I run a big ad once or several smaller ads

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