Questioning Purpose

Purpose defines our core reason for being and the positive impact we have on the world. It shapes our strategy, inspires our people, engages our customers and community, steers choices at moments of truth, and is fully embedded in our culture. Whether we are reappraising an existing purpose or designing one for the first time, we need to wrestle with challenging questions such as the … [ Read more ]

Vision Questions

  • Will it motivate you to join this organization and continue to motivate you once you are there?
  • Does it provide a beacon for guiding the kinds of adaptation and change required for continual growth?
  • Does it describe a future that is more attractive than the present?
  • Will it challenge you?
  • Can it serve as the basis to formulate strategy that can be acted on?

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Mission as an Organizing Principle

  • What is the role of our organizations in responding to the need for meaning?
  • What, if any, is the social contract between an employer and employee?
  • Have we defined the mission of our organizations to include bringing purpose and meaning to those who are fulfilling the mission?
  • How do we measure the effectiveness of our organizations?
  • Can (should) our organizations become moral communities to help shape

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