8 Essential Questions for Every Corporate Innovator
Identifying New Growth Opportunities
- What problem is the customer struggling to solve?
- Which customers can´t participate in a market because they lack skills, wealth, or convenient access to existing solutions?
Identifying the Threat of Disruption
- Where are we overshooting the market by providing features that users don´t care about and don´t want to pay for?
- If you were going to disrupt your company, how would you do it?
Designing Compelling Offerings
- Who
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Subject: Innovation Questions