Identifying New Growth Opportunities
- What problem is the customer struggling to solve?
- Which customers canÂ´t participate in a market because they lack skills, wealth, or convenient access to existing solutions?
Identifying the Threat of Disruption
- Where are we overshooting the market by providing features that users donÂ´t care about and donÂ´t want to pay for?
- If you were going to disrupt your company, how would you do it?
Designing Compelling Offerings
Subject: Innovation Questions