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• What is the immediate, short-term goal of your website?
• What specific action do you want visitors to take?
• What are your specific objectives for the long term?
• Who do you want to visit your site?
• What solutions or benefits can you offer to these visitors?
• What data should your site provide to achieve your primary goal?
• What information can you provide to encourage them to act right now?
• What questions

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Author: Jay Conrad Levinson | Source: The Two Worlds of Marketing | Subjects: IT Questions, Website Questions

1. Whom am I trying to persuade?
2. What am I trying to persuade this person to do?
3. What information does this person need so he or she is persuaded to take this action?

Authors: Anthony Garcia, Joshua Hay | Source: An Outsider’s Perspective on Your Web Site | Subjects: IT Questions, Website Questions