4 Business Model Design Parameters
If you were to design a business model from scratch, you would have to make four decisions:
- What are the boundaries of my business, both vertically (the degree of integration along the value chain) and horizontally (the width of the portfolio of products offered and markets served)?
- What is the nature of the relationships between my business and parties outside the boundaries of my business,
Authors: Henri de Bodinat, Herman Vantrappen, Michael Ungerath
Source: Bringing business models down to earth
Subject: Strategy Questions