The following questions, based on BCG research into the characteristics of robust, resilient business models, can help you navigate this part of the process:
- Can the business model scale effectively? Can it be replicated across all your business units or the markets you serve, without diminishing returns?
- Will the business model differentiate your brand or product and make it more competitive in the marketplace?
- Will it reduce
Authors: David Young, Marine Gerard
Source: Four Steps to Sustainable Business Model Innovation
Subject: Strategy Questions