Assessment: Should We Pursue This New Project?
- Is the project led by a small, focused team that has relevant experience and is mentally prepared to tackle common innovation challenges, such as rapid changes in strategic direction and significant resource constraints?
- Has the team lived with, shopped alongside, worked next to, or otherwise invested enough time with prospective customers to develop an empathetic understanding of them?
- In considering new ways to serve these
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Authors: David Duncan, Pontus M.A. Siren, Scott D. Anthony | Source: Assessment: Should We Pursue This New Project? | Subjects: Customer Questions, Management Questions, Project Management Questions
