Operating in Emerging Countries

Companies operating in emerging countries need to answer some basic questions if they aim to consistently thrive, and not only survive, in this type of environment:

  • How can we operate with a business plan founded on tools and assumptions designed for more stable environments?
  • How can we make more structured decisions under high levels of environmental uncertainty?
  • How can we anticipate the future in order to

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Global Readiness Questions

Here are some questions to begin with to help determine if and when your company will be ready to enter the global marketplace and what is needed to do so:

  • Is the corporate leadership committed and involved in going global?
  • Who should be involved in our global game plan and strategizing sessions? What are their specific roles and responsibilities?
  • Have we done any

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