Scorecard for evaluating research

  • What were the key findings of the research?
  • What were the key implications of the findings?
  • What new insights did the research produce?
  • How were the research results disseminated?
  • Who actually ended up using the research?
  • What decisions did the research impact?
  • What was the estimated business value of the research?
  • What did you learn from this research about doing future research projects differently or better?

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Checklist for research projects

  • How does this project fit into the global business priorities of our business?
  • How does this project relate to other research projects?
  • Is there something new or creative about the problem, the methods, or the anticipated learning?
  • What do we already know about the problem?
  • What stakeholders will benefit from this research?
  • What is the “business case” for this research?
  • Are we using the right research methods for the problem?
  • Should

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Measuring the Value of Research

Decision value: What decisions did the research cause to be:

  • Different
  • Not taken
  • Improved

Learning value: What new understanding did the research provide us about our customers and markets that:

  • We did not know before
  • Customers could not have told us
  • We would have guessed differently

Business value: What implications does the research have for:

  • Identifying new opportunities
  • Developing new products
  • Differentiating us from competitors
  • Seeing the market differently

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