How Should We Manage the Intangible Assets Vested in Our People?

  • Can we measure the trade-off between an investment in our culture and an investment in new products or services?
  • How should we balance cultural continuity against the need to adopt fresh ideas and practices?
  • How can we build a “talent brand” to attract the best people?

The talent-growth dynamic
by Andrew Doman
The McKinsey Quarterly, 2000 Number 1

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