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1. Is the idea truly disruptive? Consider: Is the job BIG, as well as unsatisfied? Can we find a compelling foothold customer and solution to make progress? Can we start small and earn early profits? Can we avoid competition from large incumbents?
2. Can we find a way to implement with low fixed costs (to allow for iteration) and to pilot the concepts cheaply?
3. Are there long-term

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Authors: Brad Gambill, Scott D. Anthony | Source: One Hundred Days To Disruption | Subjects: Entrepreneurship Questions, Innovation Questions

• What is your target market?
• How big is it?
• Who buys your product?
• Why do they need it?
• Who pays for it?
• Who uses it?
• How do the users fix the business problem you’re addressing today?
• How much are they willing to pay?
• Why would they buy from you?
• What business problems are more important to them than this one?

Source:
Taking the Trouble to Research Your Market
by Rob Adams
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Subject: Entrepreneurship Questions