Pricing Questions

  • Do you know what would happen to your bottom line if you raised (or lowered) prices by 1 percent?
  • Do you know which of your customers are – or are not – price sensitive and why?
  • Where are the pricing leakages occurring in your company?
  • What functions or departments control the final pricing decisions?
  • How could you change your pricing mechanisms to build your advantages?

Source: Pricing Myopia / Philippe Morel, George Stalk, Jr., Peter Stanger, Peter Wetenhall / Boston Consulting Group, December 16, 2003

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