Customer Engagement Questions

  • Can we create a reliable story around what we do?
  • Can we create symbols, rituals, or culture around our offerings?
  • Can we create and mobilize tribes to help our cause?
  • Can we leverage the power of every individual within our company to humanize our brand and create more passion around what we do?

Source: The Seven Myths of Hyper-Social Organizations: Why Human 1.0 is Key by Francois Gossieaux | ChangeThis, Feb. 16, 2011

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