Conversational Marketing

Many companies are not ready for the changes conversational marketing brings. They face three critical issues.

  • What types of dialogues and other customer interactions must be created to support true customer conversations?
  • How can the company determine and implement a conversational style that is aligned with the customer’s needs and based on a cost-effective set of new technologies?
  • Who inside and outside the company must participate in customer conversations to sustain them, and how can these participants be included?

What Color is Snow White?
by Andrea Bargsley

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »