Many companies are not ready for the changes conversational marketing brings. They face three critical issues.
- What types of dialogues and other customer interactions must be created to support true customer conversations?
- How can the company determine and implement a conversational style that is aligned with the customer’s needs and based on a cost-effective set of new technologies?
- Who inside and outside the company must participate in customer conversations to sustain them, and how can these participants be included?
What Color is Snow White?
by Andrea Bargsley
Subject: Marketing Questions