Conversational Marketing

Many companies are not ready for the changes conversational marketing brings. They face three critical issues.

  • What types of dialogues and other customer interactions must be created to support true customer conversations?
  • How can the company determine and implement a conversational style that is aligned with the customer’s needs and based on a cost-effective set of new technologies?
  • Who inside and outside the company must participate in customer conversations to sustain them, and how can these participants be included?

What Color is Snow White?
by Andrea Bargsley

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