Product Adoption Questions

Use these six questions to gauge the speed of adoption of your product or service:

  • Does the target perceive that the product/service adds value?
  • Is the product compatible with current practices and processes?
  • Is the product/service easy to understand and use?
  • Can the product/service be sampled and/or trialed?
  • What is the risk factor in buying/using the product? (Tip: lower is better.)
  • Is it easy to communicate the advantages of the product/service?

A Marketing Toolkit for Every CEO
by Laura Patterson, September 13, 2005

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