Miscellaneous Marketing Questions

  • How will marketing in cyberspace change your distribution channels and internal business systems, and how rapidly and effectively you can manage those changes?
  • What are all of the ways that one of our customers or potential customers can form an impression of our brand, our company or our products/services?
  • How much does it cost to acquire a new customer?
  • How does your business determine the true value of a customer once acquired?
  • What is an average customer worth?
  • Are customers buying what you think you are selling?

From Market Research to Customer Insight
by Mohanbir Sawhney
ManyWorlds, 12/08/2003

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