- How will marketing in cyberspace change your distribution channels and internal business systems, and how rapidly and effectively you can manage those changes?
- What are all of the ways that one of our customers or potential customers can form an impression of our brand, our company or our products/services?
- How much does it cost to acquire a new customer?
- How does your business determine the true value of a customer once acquired?
- What is an average customer worth?
- Are customers buying what you think you are selling?
From Market Research to Customer Insight
by Mohanbir Sawhney
Subject: Marketing Questions