Positioning Questions

  • What business are we in?
  • What market(s) do we serve?
  • What are our customers’ special needs?
  • Who is our competition?
  • What makes us different from our competitors?
  • What benefits do clients derive from our services?
  • How can we get everyone in our company to tell the same story?

A Road Map to Advertising Results
by Jeff Propper

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