- What business are we in?
- What market(s) do we serve?
- What are our customers’ special needs?
- Who is our competition?
- What makes us different from our competitors?
- What benefits do clients derive from our services?
- How can we get everyone in our company to tell the same story?
Source:
A Road Map to Advertising Results
by Jeff Propper
MarketingProfs.com
Subject: Marketing Questions
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