Multi-Channel Marketing Questions

In order to serve this channel-savvy, highly mobile, multidevice-happy consumer, chief marketing officers (CMOs) have their work cut out for them. These CMOs need to have an accurate understanding of consumers-their intentions, impressions of products and services and their behavior; to pinpoint exactly which marketing channels-online or offline-are yielding maximum MROI.

For example, knowing the impact of paid search engine marketing (SEM), online display media, natural … [ Read more ]

Strengths-Based Questions

If you’re involved in activities that you’re already naturally inclined to do well, your attitude toward work is different and you contribute more to your workplace compared with someone who may have similar skills but less natural ability. Doing what you do best is essential to being a star performer at work. As an employee, you should ask yourself these questions:

  • Do I know what I

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12 Questions from Jim Collins

Jim Collins has spent a career probing the inner workings of great companies. Below, he boils 25 years of research into 12 questions that leaders must grapple with if they truly want to excel. Collins’s advice: Be systematic. Every month, have your leadership team discuss one of the following questions. Repeat the process annually for five years.

  1. Do we want to build a great company, and

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4 HR Analytics Questions

We have identified four critical areas where organizations can focus their time, energy, and resources to more effectively use analytics to improve workforce productivity and capability.  Answering these questions is critical to demonstrating how the human resource function can add substantially to the strategy and operations of the company.

  1. Based on the organization´s strategy, what is the work that needs to be done, and are the

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Collaboration Assessment Questions

As organizations consider candidates for collaborative leadership roles, they should ask the following six questions:

  1. Can this leader achieve results by influencing rather than directing?
  2. Can this leader share ownership, even if it means sharing credit and rewards?
  3. Can this leader delegate and let others deliver results?
  4. Has this leader demonstrated the ability to motivate groups of diverse individuals who may not share her viewpoints or perspectives?
  5. Has this leader

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Fit for Growth Questions

How can you tell if your company is fit for growth? Here is a simple, three-question diagnostic:

  1. Do you have clear priorities, focused on strategic growth, that drive your investments?
  2. Do your costs line up with those priorities? In other words, do you deploy your resources toward them efficiently and effectively?
  3. Is your organization set up to enable you to achieve those priorities?

Source: Is Your Company Fit[ Read more ]

M&A Capabilities Fit Questions

  • What is unique about the target company´s capabilities system? How does this company create value for customers?
  • How does the acquired company´s capabilities system differ from our own?
  • If we are buying the company for its product and service portfolio (a leverage deal), are we sure that those products and services will thrive within our current capabilities system?
  • If we are acquiring the target company for its capabilities

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5 Questions for Detecting Competitive Threats

  1. How willing are customers to continue to pay for further improvements in performance that historically merited attractive price premiums? One of the key tipping points in a market occurs when a company, in Christensen’s language, overshoots a given market tier by providing them performance that they can’t use. Your television remote control probably serves as a daily reminder of overshooting. Each of those buttons can

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4 Central Questions for Managing a Multi-business Company

  1. What are the boundaries of the corporation-which businesses should be part of the corporate portfolio and what is the underlying logic?
  2. How should resources-and capital, in particular-be allocated to the different businesses?
  3. How can the goals and actions of the individual business units be aligned with the interests of the corporation as a whole and with the interests of its shareholders?
  4. What is the real operating value of

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Respect Questions

To determine how well an organization exhibits respect, leaders can ask the following types of questions:

  • Recognition respect: Do we know who our customers are? Does our market research treat customers simply as numbers or does it reveal their values, wants, and needs? Do we understand the cultural context?
  • Evaluation respect: Which customers can we best serve? Are these our current market segments? How can we treat

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