Gallup has been researching top-performing leaders for more than 40 years. One crucial discovery has been that top performance is strongly correlated to seven main leadership activities or “demands.” Those demands are: visioning, maximizing values, challenging experience, mentoring, building a constituency, making sense of experience, and knowing self.

Focusing each leader’s growth on the seven demands can accelerate leadership development. This artcle outlines the seven … [ Read more ]

Subject: Leadership Questions

• How do I know how much to spend on advertising?
• How do I evaluate the effectiveness of my advertising?
• How can I learn more about my target audience?
• How do I evaluate the efficiency of different media?
• How do I make certain that my ad will pull?
• What’s more important: reach or frequency?
• How do I know which medium works best?
• Should I run a big ad once or several smaller ads

… [ Read more ]

Subject: Advertising Questions