Questions a New CEO Should Ask

If you’re a chief exec or even an executive leader:

  • Do you have a comprehensive understanding of the groups that most affect the organization’s ability to reach its goals?
  • Do you know who your top customers and most critical employees are?

Now that you’ve identified them, ask yourself:

  • Why do those customers and employees choose your company?
  • Why do they stay?
  • What is the likelihood of their future loyalty?
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