Questions a New CEO Should Ask

If you’re a chief exec or even an executive leader:

  • Do you have a comprehensive understanding of the groups that most affect the organization’s ability to reach its goals?
  • Do you know who your top customers and most critical employees are?

Now that you’ve identified them, ask yourself:

  • Why do those customers and employees choose your company?
  • Why do they stay?
  • What is the likelihood of their future loyalty?

3 Corporate Values Questions

Ask yourself these questions about your organization:

  1. Do your values have relevance for your customers?
  2. Do your customers experience your values in some way?
  3. Do your values differentiate you within your industry?

4 Employee Recruitment Questions to Ask

  1. Who is in our target market, and where will these ideal candidates find us?
  2. How is our culture reflected in our branding and job advertisements?
  3. What attracted our best candidates to us, and what do they want out of a career?
  4. How are we tracking where our best candidates come from and what they want?

5 Onboarding Questions

Here are the five questions every employee needs to have answered if they are to have an exceptional onboarding experience:

  1. “What do we believe in around here?”
    Naturally, there’s a lot of “nuts and bolts” material that must be communicated during an orientation. But all those little details are expressions of your organizational culture. How you explain your benefits, time off, and other policies — and

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