9 Questions to Ask When Making a Difficult Strategic Decision

  1. Why now?
  2. Is this a reversible or an irreversible decision?
  3. If irreversible, what makes it so? Can I break it down into multiple smaller decisions, some of which may be reversible?
  4. What factors won’t change in 10 years? How much of our plan is optimizing for durable traits versus betting on new trends and traits that will change?
  5. How do we know we are succeeding in our goal?
  6. What are

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