Discovering How Your Future Leaders Think

Gallup has been researching top-performing leaders for more than 40 years. One crucial discovery has been that top performance is strongly correlated to seven main leadership activities or “demands.” Those demands are: visioning, maximizing values, challenging experience, mentoring, building a constituency, making sense of experience, and knowing self.

Focusing each leader’s growth on the seven demands can accelerate leadership development. This artcle outlines the seven … [ Read more ]

Top 10 Advertising Questions

  • How do I know how much to spend on advertising?
  • How do I evaluate the effectiveness of my advertising?
  • How can I learn more about my target audience?
  • How do I evaluate the efficiency of different media?
  • How do I make certain that my ad will pull?
  • What’s more important: reach or frequency?
  • How do I know which medium works best?
  • Should I run a big ad once or several smaller ads

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