Opportunity Assessment

Executives should step back and apply their strategic judgment and operating knowledge to assess opportunities along five key dimensions:

  1. How much does this opportunity strengthen our core business franchise?
  2. What are the chances of our becoming a leader in the new segment or business?
  3. Could this move have a defensive benefit, pre-empting our present or future competitors?
  4. Does this investment position our core business strategically for an even stronger future opportunity or hedge against uncertainty?
  5. Can we be certain of superbly executing implementation?

Source:
Guard That Home Base
by Chris Zook
Bain & Company, 10/15/2001

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »