Executives should step back and apply their strategic judgment and operating knowledge to assess opportunities along five key dimensions:
- How much does this opportunity strengthen our core business franchise?
- What are the chances of our becoming a leader in the new segment or business?
- Could this move have a defensive benefit, pre-empting our present or future competitors?
- Does this investment position our core business strategically for an even stronger future opportunity or hedge against uncertainty?
- Can we be certain of superbly executing implementation?
Source:
Guard That Home Base
by Chris Zook
Bain & Company, 10/15/2001
Subject: Management Questions
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