Nature of Goals

• Are our goals outcome-based or activity-based? (Outcome-based goals describe the results or impacts that directly answer the question “How would you know you succeeded at X?” By contrast, activity-based goals only restate the activities people plan to do.)
• If our goals are activity-based, is the connection to the underlying outcome-based goal(s) well understood and communicated?

Source:
Better than Plan: Managing Beyond the Budget
by Douglas K. Smith
Leader to Leader, No. 15 Winter 2000

Like this content? Why not share it?