- What is our “elevator pitch”?
- What are our most differentiated capabilities?
- What are your most leverageable offerings?
- What are your most crucial “control points”?
- What are your most valuable intellectual assets?
- What are the key assumptions we make about our business?
- Who are our customers? What customer segments do we serve? Who are our most strategic customers?
- What do we do for our customers? What needs do we fulfill? What services do we provide?
- What makes us different? Why do customers do business with us, and not with competitors?
- How do we plan to grow our business?
- How do we defend our profits?
- Who do we partner with (on the supply and the demand side)? What are your most important partnerships?
- How are we organized?
Source:
The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation
by Mohanbir Sawhney
The Exchange, Pebble Beach, June 2001
Subject: Management Questions
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