Questioning Success – Important ‘Why’ Questions

  • Why do we continue in this business?
  • Why should anyone buy this product?
  • What will prevent competitors from matching us? What will we do then?
  • Why are we making so much money? Why won’t it eventually come to an end? What must we do now to prepare for or moderate that change?

Source:
Probing
by Jonathan Isaacs
Boston Consulting Group

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