Innovative Technology Questions

  • Does the technology offer significant new ways of doing business?
  • Does the technology build on existing infrastructure to capture substantial new value?
  • Does the technology create a new technology platform that enables future applications?
  • Is the technology within reach for the company–stretching the organization’s capabilities but not forcing it outside of its envelope of possibility?
  • Can the company develop and implement the technology alone, or will it need partners?
  • How fast will the opportunity develop?
  • Are there ways to open the door to acceptance, such as through try-before-you-commit programs or other incentives?

Innovation: Bold New World
by Glover T. Ferguson
Outlook Journal, Special Edition, May 2004

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