8 Essential Questions for Every Corporate Innovator

Identifying New Growth Opportunities

  1. What problem is the customer struggling to solve?
  2. Which customers can´t participate in a market because they lack skills, wealth, or convenient access to existing solutions?

Identifying the Threat of Disruption

  1. Where are we overshooting the market by providing features that users don´t care about and don´t want to pay for?
  2. If you were going to disrupt your company, how would you do it?

Designing Compelling Offerings

  1. Who has already solved the problem you are trying to address?
  2. What can you do that few other companies in the world can do?

Commercializing Your Idea

  1. What assumption are you making that, if false, would blow your strategy up?
  2. How can you learn more affordably and efficiently?

Source: Eight Essential Questions for Every Corporate Innovator by Scott Anthony | HBR Blog Network

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