Since innovation is a complex, company-wide endeavor, it requires a set of crosscutting practices and processes to structure, organize, and encourage it. Taken together, the following eight essentials constitute just such an operating system. These often overlapping, iterative, and nonsequential practices resist systematic categorization but can nonetheless be thought of in two groups. The first four, which are strategic and creative in nature, help set and prioritize the terms and conditions under which innovation is more likely to thrive. The next four essentials deal with how to deliver and organize for innovation repeatedly over time and with enough value to contribute meaningfully to overall performance.
- Aspire. Do you regard innovation-led growth as critical, and do you have cascaded targets that reflect this?
- Choose. Do you invest in a coherent, time- and risk-balanced portfolio of initiatives with sufficient resources to win?
- Discover. Do you have differentiated business, market, and technology insights that translate into winning value propositions?
- Evolve. Do you create new business models that provide defensible and scalable profit sources?
- Accelerate. Do you beat the competition by developing and launching innovations quickly and effectively?
- Scale. Do you launch innovations at the right scale in the relevant markets end segments?
- Extend. Do you win by creating and capitalizing on external networks?
- Mobilize. Are your people motivated, rewarded, and organized to innovate repeatedly?
Authors: Erik Roth, Marc de Jong, Nathan Marston
Source: The Eight Essentials of Innovation
Subject: Innovation Questions
Source: The Eight Essentials of Innovation
Subject: Innovation Questions
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »