3 Questions for Marketing, Brand and Supply Chain Executives

  1. What aspects of your supply chain have the most influence on your brand promise and your customers’ buying experience?
  2. Is your brand promise aligned with your current supply chain capabilities?
  3. How can you ensure that marketing executives know your supply chain’s capabilities and limitations while supply chain executives know the brand promise and their role in fulfilling it?

How Your Supply Chain Can Build or Destroy Your Brand
by Bret Kinsella
MarketingProfs.com, April 20, 2004

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