- What aspects of your supply chain have the most influence on your brand promise and your customers’ buying experience?
- Is your brand promise aligned with your current supply chain capabilities?
- How can you ensure that marketing executives know your supply chain’s capabilities and limitations while supply chain executives know the brand promise and their role in fulfilling it?
Source:
How Your Supply Chain Can Build or Destroy Your Brand
by Bret Kinsella
MarketingProfs.com, April 20, 2004
Subject: Operations Questions
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