Nonprofit Questions

• What do you want to do, and how will you know when you’ve done it?
• Who are the intended beneficiaries?
• What benefits do our programs create?
• What do we want to maximize?
• How do we define success?
• What won’t we do?
• What would make us obsolete?
• What do you think your beneficiaries need in order to achieve the intended impact?
• What are the most important elements of your programs’ content and structure? How do these lead to your desired outcomes?
• What was the thinking behind the selection of these elements in achieving your intended impact?
• What is the minimum length of time that a beneficiary needs to be engaged to achieve the intended outcome?

Source:
It’s Back to Business-Basics for Nonprofits
by Jeff Bradach
HBS Working Knowledge, February 23, 2004

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