Nonprofit Questions

  • What do you want to do, and how will you know when you’ve done it?
  • Who are the intended beneficiaries?
  • What benefits do our programs create?
  • What do we want to maximize?
  • How do we define success?
  • What won’t we do?
  • What would make us obsolete?
  • What do you think your beneficiaries need in order to achieve the intended impact?
  • What are the most important elements of your programs’ content and structure? How do these lead to your desired outcomes?
  • What was the thinking behind the selection of these elements in achieving your intended impact?
  • What is the minimum length of time that a beneficiary needs to be engaged to achieve the intended outcome?

It’s Back to Business-Basics for Nonprofits
by Jeff Bradach
HBS Working Knowledge, February 23, 2004

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