Questions to Test Strategy

  • Does it violate any strategic laws of gravity?
  • Do my numbers match my strategy?
  • Will it create value?
  • Is it material?
  • Is it differentiated?
  • Is it just `PowerPoint engineering´? (assuming that anything people say they can do, they can do)
  • Where are we in our strategic journey?
  • Are we properly balancing growth and risk?
  • What are the facts?
  • Is the problem solvable, and do we care?
  • Who can solve that problem?
  • Why might we fail?
  • How can we shape the market?

Source: How We Do It: Strategic Tests From Four Senior Executives | The McKinsey Quarterly

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