5 Critical Strategy Questions

Great strategies answer five critical questions (“the strategic five”) in ways that are unique to your company:

1. What business or businesses should your company be in?
2. How should you add value to your businesses?
3. Who should be the target customers for your businesses?
4. What should be your value propositions to those target customers?
5. What capabilities should differentiate your ability to add value to your businesses and deliver their value propositions?

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