Top 10 Advertising Questions

  • How do I know how much to spend on advertising?
  • How do I evaluate the effectiveness of my advertising?
  • How can I learn more about my target audience?
  • How do I evaluate the efficiency of different media?
  • How do I make certain that my ad will pull?
  • What’s more important: reach or frequency?
  • How do I know which medium works best?
  • Should I run a big ad once or several smaller ads more frequently?
  • What factors should I consider when choosing a media vehicle?
  • How do I know I’m reaching my target audience?

Source: AdInsite / (note: Answers found at the site for each question)

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