- How do I know how much to spend on advertising?
- How do I evaluate the effectiveness of my advertising?
- How can I learn more about my target audience?
- How do I evaluate the efficiency of different media?
- How do I make certain that my ad will pull?
- What’s more important: reach or frequency?
- How do I know which medium works best?
- Should I run a big ad once or several smaller ads more frequently?
- What factors should I consider when choosing a media vehicle?
- How do I know I’m reaching my target audience?
Source: AdInsite / http://www.adinsite.com/marketingtop10.html (note: Answers found at the site for each question)
Subject: Advertising Questions