Advertising and Promotions Questions
- How large are the differences in our company’s A&P investments, as a percentage of sales, for each brand, market segment, and region or country?
- Is there a clearly defined strategic rationale for these differences (or for the lack of differences)?
- Are the differences in intensity and sensitivity of advertising and promotions among the various market segments and countries adequately acknowledged?
- Are the differences in our competitive
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Subject: Advertising Questions