Ask the customer to respond to the following questions with a rating from one (lowest) to 10 (highest):
- Are your calls to us answered promptly?
- Are our customer reps helpful and knowledgeable?
- Are your orders filled correctly?
- Are you informed about new products or product changes?
- Are we easy to do business with?
- Are items you order received in good condition?
- Are items you order received promptly?
- Is our billing accurate?
- Are our credit terms clear?
All the Right Moves
by Tad Leahy
Business Finance, April 2000
Subject: Customer Questions