Take a moment and imagine that you are one of your company’s customers. Fill in your company’s name in the blank and read each statement.
- [ _________ ] is a name I can always trust.
- [ _________ ] always delivers on what it promises.
- [ _________ ] always treats me fairly.
- If a problem arises, I can always count on [ _________ ] to reach a fair and satisfactory resolution.
- I feel proud to be a [ _________ ] customer.
- [ _________ ] always treats me with respect.
- [ _________ ] is the perfect company for people like me.
- I can’t imagine a world without [ _________ ].
Salespeople Who Engage Customers
by Benson Smith
Gallup Management Journal
Note: Excerpted from Discover Your Sales Strengths