Information
- What happened? (Reporting)
- What is happening now? (Alerts)
- What will happen? (Extrapolation)
Insight
- How and why did it happen? (Modeling, experimental design)
- What’s the next best action? (Recommendation)
- What’s the best/worst that can happen? (Prediction, optimization, simulation)
Authors: Elizabeth Craig, Jeanne G. Harris
Source: How to Turn Data into a Strategic Asset
Subject: Management Questions
Source: How to Turn Data into a Strategic Asset
Subject: Management Questions
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