1 Post found for Author: Elizabeth Craig

Information

1. What happened? (Reporting)
2. What is happening now? (Alerts)
3. What will happen? (Extrapolation)

Insight

4. How and why did it happen? (Modeling, experimental design)
5. What’s the next best action? (Recommendation)
6. What’s the best/worst that can happen? (Prediction, optimization, simulation)

Authors: Elizabeth Craig, Jeanne G. Harris | Source: How to Turn Data into a Strategic Asset | Subject: Management Questions