6 Key Analytical Questions

Information

  1. What happened? (Reporting)
  2. What is happening now? (Alerts)
  3. What will happen? (Extrapolation)

Insight

  1. How and why did it happen? (Modeling, experimental design)
  2. What’s the next best action? (Recommendation)
  3. What’s the best/worst that can happen? (Prediction, optimization, simulation)