Values Questions

  • Do we pay attention to each stakeholder as an individual?
  • Do we respect each person’s views and interests?
  • Are we honest?
  • Do we keep promises?
  • Do we seek to “do good while doing well?”
  • Do we create innovative solutions to important, unmet human needs?
  • Do we look for validation of ideas in customer and end-user acceptance?
  • Do we put the interests of all stakeholders on a par with each other?
  • Do we take pride in our work?
  • Do we serve others in continually improving ways?
  • Are we reliable in looking out for others?

Establishing a Continuing Business Model Innovation Process
by Donald Mitchell
CEO Refresher, January 2004

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