Values Questions

• Do we pay attention to each stakeholder as an individual?
• Do we respect each person’s views and interests?
• Are we honest?
• Do we keep promises?
• Do we seek to “do good while doing well?”
• Do we create innovative solutions to important, unmet human needs?
• Do we look for validation of ideas in customer and end-user acceptance?
• Do we put the interests of all stakeholders on a par with each other?
• Do we take pride in our work?
• Do we serve others in continually improving ways?
• Are we reliable in looking out for others?

Source:
Establishing a Continuing Business Model Innovation Process
by Donald Mitchell
CEO Refresher, January 2004

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