The unspoken beliefs that wield the most influence over business behavior are the metaphors that people use to envision the following major aspects of the work experience:
- What is business all about?
- What is a corporation all about?
- What is management all about?
- What role do employees play?
- What really motivates people?
- What is the nature of change?
- What’s the role of technology?
- What is the essential nature of work?
The answers to these questions define a company’s corporate culture.
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