13 Critical Questions to Answer about Your Startup’s Product Marketing

  1. What is our company’s story? What is our pitch?
  2. Which market segment should we pursue?
  3. How do we differentiate our product from competition?
  4. What is the best way to assure a successful new product launch?
  5. How should we respond when customers ask for discounts?
  6. How much customization do we offer?
  7. How can we reduce or maintain cost of customer acquisition?
  8. How can we retain our customers for longer?
  9. Which of our customers are the most important?
  10. What are the best ways to improve salesforce productivity?
  11. What are our payback periods on each of our marketing efforts?
  12. How can the business develop multiple channels of customer acquisition and avoid channel conflict?
  13. How can we orient the entire business to be more customer oriented?
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