- What is our company’s story? What is our pitch?
- Which market segment should we pursue?
- How do we differentiate our product from competition?
- What is the best way to assure a successful new product launch?
- How should we respond when customers ask for discounts?
- How much customization do we offer?
- How can we reduce or maintain cost of customer acquisition?
- How can we retain our customers for longer?
- Which of our customers are the most important?
- What are the best ways to improve salesforce productivity?
- What are our payback periods on each of our marketing efforts?
- How can the business develop multiple channels of customer acquisition and avoid channel conflict?
- How can we orient the entire business to be more customer oriented?
Author: Tomasz Tunguz
Source: The 13 Critical Questions to Answer about Your Startup’s Product Marketing
Subjects: Entrepreneurship Questions, Marketing Questions
Source: The 13 Critical Questions to Answer about Your Startup’s Product Marketing
Subjects: Entrepreneurship Questions, Marketing Questions
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