Scorecard for evaluating research

• What were the key findings of the research?
• What were the key implications of the findings?
• What new insights did the research produce?
• How were the research results disseminated?
• Who actually ended up using the research?
• What decisions did the research impact?
• What was the estimated business value of the research?
• What did you learn from this research about doing future research projects differently or better?

Source:
From Market Research to Customer Insight
by Mohanbir Sawhney
ManyWorlds, 12/08/2003

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