- What were the key findings of the research?
- What were the key implications of the findings?
- What new insights did the research produce?
- How were the research results disseminated?
- Who actually ended up using the research?
- What decisions did the research impact?
- What was the estimated business value of the research?
- What did you learn from this research about doing future research projects differently or better?
From Market Research to Customer Insight
by Mohanbir Sawhney
Subject: Market Research Questions