Scorecard for evaluating research

  • What were the key findings of the research?
  • What were the key implications of the findings?
  • What new insights did the research produce?
  • How were the research results disseminated?
  • Who actually ended up using the research?
  • What decisions did the research impact?
  • What was the estimated business value of the research?
  • What did you learn from this research about doing future research projects differently or better?

From Market Research to Customer Insight
by Mohanbir Sawhney
ManyWorlds, 12/08/2003

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