Miscellaneous Customer Questions - Management Questions

How do we learn from customers what they need?
How do customers see us now?
Do you treat different customers differently?
Do you create a learning relationship with your customers?
Do you keep your customers?
Do you organize around customers?
How much time do you spend with customers?
Is that more or less time than the answer for last year?
Is your company able to get a 360-degree view of customers and prospects?
If not, are you working toward that goal aggressively and urgently?
Do you share customer information with your suppliers and partners?
Are your customers excited and delighted by what your company has done in the past year?
Who are the most valuable customers?
What revenue hit are we willing to take to protect our customer base?
What is the gap between what customers settle for and what they want exactly
What are the characteristics of the best customers?
What keeps your customers loyal?
What’s the potential for developing similarly loyal customers?
What are the information and service needs of established customers compared to those of prospects?
What prospect information, if any, needs to be saved once a relationship is established?
Are there changes the organization should make as the customer relationship evolves?
Why were products returned?
How many service calls did customers place and why?
How were service calls resolved and how long did it take?
Why does one set of customers respond to opportunities when another doesn’t?
How is the “voice” of the customer heard within our organization? Are we gathering meaningful feedback?
How do we measure our performance with target customers?